VR Marketing and how to use it-Virtual reality advertising
- February 1, 2019
- Posted by: Espacio Realidad Virtual
- Category: News Virtual Reality
7 powerful tips to start with the commercialization of RV or marketing VR
Today, customers seek authentic experiences that are engaging, interactive, and personal. While consumers are becoming more and more sophisticated, marketing professionals have to employ more and more personalized interactivity and communications to impress their customers.
Thus, virtual reality (RV) has become one of the most powerful marketing tools that can be used to create authentic experiences and stand out among the crowd.
This is what you need to know to get on the RV marketing and advertising train and meet your customers ' expectations in an innovative way.
What is RV or marketing VR marketing?
First, the term virtual reality can be explained by defining both the term "virtual" and the term "reality".
In this case, the "virtual" can be defined as "close", whereas "reality" refers to what we experience as human beings.
Overall, virtual reality is basically an "almost reality" or a kind of emulation of reality. In addition, in technical terms, the RV can be explained as "a computer-generated simulation of a three-dimensional image or an environment with which it can interact more and more realistically a person who wears special earphones or gloves Equipped with sensors. "
The RV is also closely related to the idea of telepresence, which "allows people to feel as if they are actually present in a place or at a different time," as well as with the notion of immersion: deep mental involvement.
Overall, RV technologies allow for greater emotional intensity and provide a new layer of experience.
As such, the RV has been one of the most discussed new consumer technologies in the last two years. Technological development and lower production costs have made the RV more accessible for the marketing industry as well.
In fact, several brands already use it to increase knowledge, increase commitment and improve customer experience. In addition, it is estimated that the RV will continue to create disruptions in business models and will become the next major change in the post-web platform and mobile devices.
Why should you be worried?
The main advantage of using RV in marketing is that it contributes value through personalized content and new business models.
Here are some recent statistics that show that you cannot afford to ignore the technology of the RV:
It is predicted that for 2022 the RV industry would have reached 33.9 billion dollars.
-For 2020, the number of headphones sold will reach 82 million.
-The estimated number of RV users for 2018 is 171 million, compared to 200,000 of 2014
-62% of consumers say they would feel more committed to a brand that sponsors an RV experience.
-71% of consumers perceive a brand that uses virtual reality as a brand with a vision for the future.
In addition, some of the most avant-garde brands are already working on the RV. In 2014, Facebook acquired one of the main companies of RV, Oculus, and now they are developing a social media of RV called Space.
Apple has a separate division called ARKit that is working on augmented reality that is available on IOS 11. In addition, Google allows the RV in Chrome and Mozilla did the same.
Overall, it is clear that the RV is the next big thing and that you should think about how to implement it in your marketing strategy as soon as possible. Virtual reality advertising is here and is here to stay!
How to implement the RV in your content strategy
Therefore, if you are prepared to follow other courageous brands and use the RV in your content marketing, this is what you should consider:
1. Think about your current audience
First of all, one of the most important things is to explore how your customers already consume their content. Consider which channels you are using to get to know your business and interact with it.
Is it Facebook, Instagram, your company's website or your mobile app?
Such audience analytic tools as Google analytics, Followerwonk, Capsulink, and others will help you get a deeper insight into your audience and behavior.
Once you know which is the primary medium for your customers, you can incorporate virtual reality or RV content elements accordingly.
For example, Disney created a 360 VR experience flying through one of the places in the new Star Wars movie.
The content was released using the 360 Facebook video feature that allows them to win 6.6 million hits, 75,000 likes and 237.
2. The RV is the platform, not the message
The RV is fresh, new and exciting and therefore attracts more customers ' interest. However, you should not consider the RV itself as your marketing message. Keep in mind that it is only a platform and that to be effective you have to provide valuable brand experiences.
Therefore, when creating an RV marketing strategy, you have to keep in mind what the main message is, what you want to learn, experience or do the public.
The RV should be used to achieve these objectives.
Virgin Holidays is a great example of how RV technology is used to achieve the company's goals.
Using Google Cardboard's technology, Virgin Holidays created an experience of 360 ° when visiting resorts in Mexico.
The video shows customers what they can do and see in these destinations, like swimming with the dolphins and walking on the cliffs.
The main goal of the campaign was to entice people to plan their next trip with Virgin Holidays.
As a result, the sales of the trips shown in the RV video increased significantly.
3. Create a virtual reality experience that matters
When you work on your content marketing strategy, remember that the RV is not just about your brand's message.
In fact, the RV offers many new and exciting opportunities that allow truly immersive and credible experiences.
You should use this technology in your advantage and focus on giving your customers an experience that matters.
Toms Shoes did exactly that when they used RV technology that enabled people to live the experience of TOMS ' donation trips.
The film took customers to a delivery destination with a team of TOMS employees and introduced them to a local boy named Julio, who showed them their living conditions.
Overall, the RV video provided a touching and heartfelt experience for all who tested it.
4. Use The immersive story story with the VR
In the past, cinema was the most enveloping way to tell stories. But the audience was still watching. Now, the RV offers a new promise of "presence" and a feeling that you are really there.
This makes it a powerful tool for storytelling of its brand.
Be sure to create a solid narrative for your user's journey into your video. Also, use interactivity and visual and auditory signals to make history more impactful.
The New York Times, for example, has created a special application for RV mobiles that tells immersion stories.
Through the RV, the New York Times puts its readers at the center of the news and unique storytelling and advanced technology takes people to places they would not normally go.
For example, the fight for Fallujah is a virtual reality film that effectively tells the story of the battles that Iraqi forces suffered to retake the important strategic city of Fallujah of ISIS.
5. Approach long-distance customers with VR Marketing
Another important advantage of the RV is that it makes it easier to create content for customers who live far away.
This means that your potential customers will not have to travel long distances to get to know your company, making it more accessible.
For example, the KAUST museum launched an RV Viewseum project for those for whom distance was the main problem to visit the museum.
The project includes an RV viewer and an RV application that allows visitors to virtually explore the KAUST museum from home.
6. Show your products with virtual reality
In addition, Virtual reality is a great way to showcase your products to customers 24-7 days a week.
This means that your potential customers can experience what their business is selling from their own home.
A great example of this is the IKEA virtual store, which offers the opportunity to explore the apartments of the living room, storage room, bedrooms and cupboards of Ikea at any time of the day.
This allows customers to "walk around" the store, navigate and even buy products, all without moving from their couch.
Ikea Virtual Reality Marketing
7. Provide value
Ultimately, remember that your RV solutions should focus on providing value to your customers.
Always consider your customers ' perspective and think about how you can help them solve their problems and improve their lives.
For example, Lowe's research showed that many customers lack the confidence or skills to carry out DIY projects.
Therefore, they introduced Holoroom How To, an RV skills clinic on demand.
When customers put their VR headphones on and hold the drivers, they are immersed in a DIY project and given step-by-step instructions.
We are VR
Content marketing is constantly evolving and it is more important than ever to keep up with trends.
In fact, Virtual reality is here to stay and if you manage to play your cards right and think clearly, it will help you to stand out from your competitors and attract new customers.
Start today with virtual reality marketing and advertising!