Survios shares learning in Arcade business of Virtual Reality
Survios, a veteran RV game developer, shared new views on the health of commercial activities outside the company’s home, a field of the RV industry that has been warming up little by little more in the last eighteen months.
While the space of virtual reality for the consumer continues to await its moment of inflection, in two thousand eighteen there has been a growing interest in both the business and commercial fields.
Location-based fun (LBE), as it is called the field of commercial RV outside the home, is largely divided into 2 main categories:
“RV rides”, custom RV experiences and novel that are impossible at home for reasons of size or cost (such as the VOID), and
“Virtual reality rooms“, which offer approximately RV experiences of pay-per-use that leverage hardware and consumer-quality software.
Survios, the veteran developer of RV games after titles such as Sprint Vector (two thousand Eighteen) and creed: Rise to Glory (two thousand eighteen), has been continually expanding in recent times the space of RV arcades.
The company owns and operates its RV arcade location in the city of Los Angeles, licenses its content for use in other RV arcades, and acts as a third-party content editor.
Last week at the VRX two thousand eighteen in the city of San Francisco, Survio’s Co-Marketing manager, Hunter Kitagawa, went on stage to share the lessons the company has learned from its VR LBE deployments, and offered a look at the traction that The company has seen one year after another.
Last year, at this time, the content of Survios’s game consoles was found in two hundred localities of thirty-six countries.
This year this number has grown to five hundred locations in Forty-two provinces. In the concept of content licenses sold, Survios jumped two thousand a year ago to twelve today.
None of these amounts include China, said Kitagawa, where the company has since announced a joint venture with the Chinese technological giant NetEase to bring the company’s RV content to China.
Survios expects the development of its RV arcade business to continue up to two thousand nineteen, and probably an even more upward trend.
As the field of game consoles has gone Medrando, Kitagawa has offered a simplified view of the scope value chain, dividing the space into ‘ game developers ‘, ‘ arcade platforms ‘, ‘ video game Chains ‘, and ‘ customers ‘.
He also identified a handful of key players, citing Survios, Vertigo games, Beat games and Big Box VR among the best developers of RV arcade games.
SpringboardVR, Synthesis VR and private Label VR as the best RV arcade platforms; Like Ctrl V, VR Junkies and MontVR as the best RV arcade chains.
Kitagawa said that Survios reaches ten times more people through its RV arcade business than through its home content. Equated the “occasion scale” of RV rooms by contrasting the number of RV rooms with the major U.S. entertainment chains Chuck.
and also Cheese’s and Dave and Buster’s, claiming that there are a thousand five hundred RV rooms running against about six hundred and one hundred and ten rooms, respectively, of those mentioned.
Survios has found that the population is more balanced between men and women (60:40) compared to the more masculine RV in the home.
Eighty percent of Suvrios’s RV room service customers are under the age of Thirty-five, and sixty six percent play multi-user content, said Kitagawa. Meanwhile, thirty-three percent of the service’s customers attend RV Como’fiestas ‘ recreation: Set scenarios such as anniversary and corporate events.
In the case of content performance, Kitagawa shared certain lessons.
You have thirty seconds or less for players on board, “he said. With player sessions that last only about thirty minutes usually, users need to start having fun immediately if they will be forceful to return.
He also recommended that RV developers and engine rooms leverage identifiable intellectual property to capture service customers.
With the title of Survios VR Creed: Rise to Glory, the company discovered that appealing to the fantasy of being part of the Creed Cosmos was a more powerful marketing message than the common approach to teaching images of people in RV headphones. “Don’t sell the RV,” he pointed out.
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