State of the VR Arcade industry
The state of the VR Arcade industry, with the right perspective, looks phenomenal.
The recent and modern industry of the VR Arcade (excluding Asia) has a life of just over two years. It is still a diaper industry the virtual reality in VR playrooms. And to be a new industry to virtual reality is doing quite well. Recently a survey has been made and to date almost two thirds of the virtual reality centers are at the point of equilibrium of or much better at this time. This is great news! That said, many virtual reality centers are struggling. They struggle to find the right balance between the price, the overhead, the experience that our customer is doing and the contents of VR games to be profitable. Some virtual reality centers are looking at maximizing customer visits, growing profit margins, and expanding into multiple locations or populations, while other VR centers are struggling to find the point of equilibrium. We always follow closely the different operators of VR arcade centers every month and we are surprised how difficult it is to solve all aspects of this virtual reality business model. Part of the great challenge of opening an arcade VR is that it is such a new industry, that there is such a big lack of information about the business models that work and very little real information about it. Most VR arcades make decisions that have been passed on assumptions by their way of thinking or doing, and look at or match the prices and ways of making other virtual reality business from VR gaming rooms. We experience this every day firsthand. When the first virtual reality store in virtual life was opened in December 2016, most of our virtual reality business model was a cure for supposition. In a new industry there was no data and the information that had been very unreliable. It took us months to do tests, to lose money, to go to find out first hand everything we were doing wrong, to go collecting all the data of what customers asked us and to go rectifying on the fly depending on the changes that has gone s Ufriendo this VR business. The struggle is real and constant, but in turn exciting and very grateful. This is a new technology, in a new industry and with a new business model with an upward projection. It is clear that to keep you in the area of virtual reality, and of course remain necessary when the prices of virtual reality glasses come down and have the people in your home, the VR arcade centers have the obligation to go is not going to be and offer Experienc The more enveloping, more exciting and more surprising to keep leaving the customer with open mouth. With the data we handle from our 2-year experience, surveys, documentations that come from all over the world, we are very optimistic that VR arcade centers will have a fixed place in the immersive ecosystem both now and Next few years. In the next five years, all specialists in the sector are predicting new immersive experiences outside the high-level home, which will continue to develop and of course more and better experiences for the home. The question then is…
Is there room for virtual reality centers to have a portion of the intermediate pie?
We believe that virtual reality centers could shine by offering an accessible experience, where you can catch a group of people in multiplayer mode, tournaments, meals and with more immersive accessories than the users could have at home. Virtual reality centers would have to offer an experience the customer could never replicate at home. Virtual reality equipment and accessories that dominate hardware are more advanced than content. Yes it is true that more and more virtual reality content creators are creating specific experiences for VR arcades. We have contact with several independent studies that are realizing that they can earn a lot more money by developing content specifically for the virtual reality space outside the houses.
In a recent study we have done, we have seen how it has multiplied by 11 centers of virtual reality in less than six months.
The sale of virtual reality glasses for home users has not grown as much as expected due to two main reasons. One is the price and another the space that is needed to enjoy this VR technology. However, the sale of virtual reality equipment for professionals is increasing exponentially. The virtual reality industry is beginning to realize that the VR experience, for the first time is much greater in the VR arcade centers. So thousands of VR arcade in both small and large cities is from all over the world will be the ones who fight in the battle so that end consumers massively adopt the use of this technology. From our experience we believe that the next 12 months VR arcades will be able to see solved some of the problems they face now, including visibility, professionalism, and content and specialized companies that help them to take better Decisions when it comes to managing your virtual reality business model. Those people who embark on the industry to open a virtual reality center are pioneers who will cross a new frontier that would change the lives of all people.