Virtual Reality and Packaging, a design that converges between two concepts
Getting the VR viewers into the hands of consumers is one of the biggest challenges for companies, so that this technology is finally a success.
Although, the signs are already being seen, the large companies are engineering to solve this area of virtual reality, including through packaging.
Historically Coca Cola is a brand that constantly experiences with packaging, achieving with them some of the most popular advertising campaigns of recent times, and now, with the rise of the VR, the company has begun to test with the design of its packaging To get a Google Cardboard VR viewer to its consumers.
By means of a video published a few days ago by the official channel of Coca-Cola in YouTube, the company has shown different designs of packaging that, after a series of simple manipulations of type origami, it is possible to achieve as a result an effective viewer of VR.
Watch the video and check out how!
Coca-Cola has not always been at the forefront of its product but also is the latest in technology and knows how to sell its brand using the latest trends or technologies such as virtual reality.
We are convinced that more than one person will buy these cokes and not just for bebérselas but for so curious, original marketing idea!!!