All about Virtual reality, augmented and mixed (extended reality)
- October 25, 2018
- Posted by: Espacio Realidad Virtual
- Category: News Virtual Reality
Overestimated by some, drastically underestimated by others, few emerging technologies have generated digital ink such as virtual reality (RV), augmented Reality (RA) and mixed Reality (RM).
Even in the novelty phase and in the roller coaster's advertising cycles, VR, AR and MR technologies are only beginning to show signs of utility in the real world with a new generation of hardware and software applications aimed at the company and end users as You.
On the line is what could become an AR/VR industry of 108 billion dollars as soon as the 2021 arrives.
What is virtual reality?
Virtual reality is a broad term for a multisensory computer-generated experience that allows users to experiment and interact with a simulated environment.
History of VIRTUAL Reality
According to the Society of Virtual Reality, the technology has its thematic roots in the stereoscopic spectators of the nineteenth century.
Decades of research on the immersive cinema (although not interactive) gave way, in the Sixties, to the first experiments in what were then called "artificial Environments". They are computer-generated primitive worlds in which users could actually navigate.
In the years 90, the virtual reality was a pillar of the popular culture thanks to films like the Lawnmower Man (1992) and the first headphones for games of Sega and Nintendo.
Today, the virtual reality headphones available on the market incorporate features such as haptic, motion detection and location, and high-resolution 3d graphic displays that approach real-world visual fidelity. The main players, like Google, Microsoft and Facebook, have invested a lot in this technology.
What is augmented reality?
Unlike virtual reality, which seeks to immerse the user in a completely virtual environment, augmented reality improves the real world using digitally produced perceptual superpositions.
History of augmented reality
The first AR screen mounted on the head was created at Harvard in 1968, but it was not until 2008 when AR saw its first commercial application in the form of a BMW magazine AD. This augmented reality application allowed users to hold a printed page in front of a computer camera to produce an on-screen image.
Since then, augmented reality has been a pillar of marketing professionals in the form of QR codes that unlock AR content. RA's first applications for smartphones and personal computers were directed at consumers, allowing them to do things like testing products.
However, the first successes of technology for the consumer have come in the Games RA, starting with Pokemon Go.
While still in the adoption phase, augmented reality is expected to have a massive impact on daily life through a variety of business and consumer applications. There are some predictions that RA technologies will be more pervasive and important than the Internet.
What about mixed reality?
The mixed reality refers to a kind of augmented reality in which graphic visualizations are projected to appear to be interacting with the real world.
A very cited example is the 3d visualization of a whale jumping from the ground of a gym, an effect that has been made possible thanks to the augmented reality headphones that the spectators carry.
The HARDWARE to use VIRTUAL reality
There are many types of hardware that are used in AR, VR and MR applications, including haptic suits and niche devices that allow the visually impaired to "see" with their taste buds.
For AR and MR applications, the hardware can be an AR-enabled headset, a pair of AR goggles, a mobile device such as a tablet or a smart clock.
All major smartphone manufacturers are anticipating the growth of RA and many have begun to equip their latest models with components to support that growth. such as Snapdragon mobile processors and active depth detection packages, essentially mini-LiDAR. Apple and Google have jumped to the AR and MR race with dueling SDKs–Apple's ARKit and Google's Arcona.
In the future, we will definitely see aerodynamic goggles and probably contact lenses later.
Is there a difference between the HARDWARE used by business customers and consumer market users?
There are headphones only for companies of the size of DAQRI, but we see more and more business applications AR/VR running on consumer hardware. The same Microsoft HoloLens is being used by Honeywell to train technicians that is used by players to complete crucial missions.
Which will be bigger, AR or VR?
Augmented reality will have a greater impact on the market and in our daily life than virtual reality, and in the long term.
That is the consensus of almost all the informed commentators on the subject.
The reason is that RV environments naturally demand full user attention, which makes technology unsuitable for social interaction in real life outside the digital world. The RA.
On the other hand, it has the potential to act as a guard copilot in daily life, seamlessly integrating itself into the daily interactions of the real world.
This will become more and more true with the development of the AR Cloud.
The Cloud with AR
Described by some as the digital twin of the world, the AR Cloud is essentially a digital copy of the real world that any user can access at any time.
It won't be long before any device you have with me at any given time (a smartphone or laptop, for example). You will be equipped to tell me everything I need to know about a building simply by training a camera on it (the GPS is operating as an AR cloud of poor men right now).
What the Internet is for textual information, the RA cloud will be for the visible world. Whether it will be open source or controlled by a company like Google is a very discussed topic.
Industries that will be affected by both RA and RV
VIRTUAL Reality Construction Selling properties
The global construction industry of 10 trillion dollars has been operating with almost the same technology over the last century.
AR and VR are helping to change that with a variety of applications that allow project managers to track progress and builders work through jobs and detect time and money leakages before the foundation is poured out.
The technology is still emerging, but some companies that have to pay attention in this field are doing it:
OpenSpace, which provides project managers with a time machine similar to Google Street View. It will serve to traverse projects at different stages of its completion; Skycatch, whose drones are being used to create simulations of RV projects on site. and DAQRI, which manufactures an intelligent hull that is used in RA applications to provide site-specific information to real-time builders.
Education using VIRTUAL Reality in students
Not long ago, the futurists predicted that virtual reality would change the face of education as we know it today.
The adoption of the RV in education has been much slower than many expected and, for the moment, it seems that advertising has been just that.
However, many programs are finding uses for Oculus and HTC headphones as well as for the cheapest of Google Cardboard, such as sending students to virtual tours, solar system visits and walks through the Jurassic period.
The pendulum of publicity has now leaned towards augmented reality in education.
Textbooks are being printed in "click Paper" and primary students are creating their own RA experiences with the metaverse.
Augmented study trips can easily become treasure hunts, and digital puzzle boxes. These trips challenge students to solve problems to get out of thorny situations, all while sitting in the comfort of the classroom.
Health care with mixed reality glasses, VIRTUAL reality and augmented reality
From therapies for people with autism to low vision restoration, virtual reality is being used as an effective treatment in a wide variety of healthcare applications.
The RV is also becoming an effective educational tool in the field of health care. Students can now see RV surgeries and dissect RV corpses, for example.
Health care is also prepared for the adoption of RA precisely because it is a field that requires individuals to make important decisions on the fly with the information available.
Just as surgeons have adopted robots to improve the strange dexterity of human beings. The industry is studying new uses of screens and apparel to improve the decision-making capacity of people who are often under stress and under the pistols.
Some of the great actors are Microsoft, who are exploring applications for their HoloLens as RA's tool to help physicians visualize complex procedures during surgeries. AccuVein also helps physicians and nurses locate patients ' veins more easily.
Training business training in VIRTUAL reality
The RV training market for companies could have a value of more than 6 billion dollars in 2022.
Aircraft pilots have been training in RV simulators for generations. Now workers in many high-risk fields, such as oil and gas and other public utilities and heavy industries, have the opportunity to lick in the virtual world rather than at work, where the risk of costly injury or error is much greater .
Augmented reality is also causing a sense of entrepreneurial training, especially in the field of technical training. Honeywell recently announced a mixed reality simulation tool.
With it you can train your industrial employees in the use of Microsoft's HoloLens, and it is easy to anticipate that workers in a wide variety of industries get visual assistance while learning to handle service calls, for example.
Caterpillar and BP are two large companies that adopt RA to train and guide technicians in the field.
Real estate using VIRTUAL reality in your sales
The real estate industry, which is so dependent on customers being visualized in a new environment, seems especially excited about the prospects of AR/VR technology.
It is now possible to make a virtual tour of high-level properties in many parts of the country thanks to companies like Matterport.
Sotheby's now has a Home staging AR application, which allows users to place the virtual furniture of their choice in the properties that they may be interested in.
The Virtual reality and augmented reality are going to be useful for much more than the game. We explore the ways technology will be used for training, marketing, product design, and much more.
Industries that will be most affected by RA
Automotion in VIRTUAL Reality
Head-Up Displays (HUDs) were one of RA's first deployments on the market.
HUD now adorns models of BMW, Volvo, Chevy, Lexus and many others. There is also a thriving aftermarket that offers HUDs that interact with the OBD-II port of a car. It will show vital information such as gasoline speed and mileage without the need for drivers to remove the eyes from the road.
Wait till you start seeing them in the cheapest cars, not just in the luxury models. If you prefer two wheels, you will be happy to know that the concept has even come to motorcycle helmets.
Mobile for VIRTUAL Reality
The virtual reality various headphone have not yet taken off convincingly, which means that smartphones will be the preferred AR vehicle in the coming years.
That's good news for smart phone manufacturers, who have seen the life cycle of their products rise from 18 months to three years.
As RA's penetration in the market grows, a new arms race is beginning to be created among suppliers to create better-equipped phones and inject new life into an industry that is beginning to stagnate.
Buying groceries with VIRTUAL reality
You're about to use your phone much more to buy food. A company called Dent Reality has been working on an application that allows customers to see real-time information about products in grocery stores. Use computer vision and track in store to help customers find food that fits their dietary needs.
More of these applications are likely to be on the horizon.
For manufacturers, this means new opportunities for promotion and perhaps a new twist in the old game of the big brands that pay for the position on the shelves.
VIRTUAL Reality Advertising
One of AR's greatest deployments has been in advertising.
In April 2018, Facebook began allowing developers to create RA applications that contain location-activated items. Google has made a similar move.
There are many potential applications, but you can be sure that the first and most prolific will be marketing to users in the real world. (Facebook tested the concept in promotions for the movie Ready Player One.)
It may not be long before every restaurant and store we run fires a floating billboard or a sales offer.
Online purchase of products through VIRTUAL reality
The Achilles ' heel of online sales has always been the inability to prove things.
But…. What if you could try your clothes before you buy?
That's the promise of applications that act as virtual testers, allowing shoppers to test their clothes virtually before they buy it.
Technology can soon solve an annoying problem with online purchases: How to ensure a good fit when you only have pictures of models to move on.
VIRTUAL Reality Market Perspectives
According to IDC, RA and RV products and services will have a value of 27 billion dollars in 2018, an increase of approximately 90% with respect to 2017.
In general terms, the RA and RV business market will have an approximate value of 56 billion dollars for 2022, while the consumer market could have a value of 53 billion dollars.
For virtual reality technologies to fulfill that noble promise, developers will have to push AR and VR out of the novelty phase and beyond advertising.
There is enough action at this time in a variety of virtual reality industries to suggest that we are on the right track, without haste but without pause.