Why 67% consider adopting augmented reality in your business
Tech Pro Research recently conducted a survey to determine how Virtual reality and augmented reality are being used in business. The main objective of the RV is to allow the participant to participate and interact with simulations, which is better with educational or entertainment applications. This includes headphones like the popular Oculus Rift. The RA, on the other hand, is something similar, but more applicable to the physical world. Think about Google Glass and how it overlaps RA’s technology into the real world. You can also apply a map on the field seen, or provide details on the background of individuals as you interact with them.
Augmented reality helps the user to interact with the physical world, while virtual reality puts him in a whole new world.
Both have a defined future in the company, but AR has a stronger projectile. Erin Carson of TechRepublic said that Digi-Capital published in April a report showing that RA and RV would be a 150 billion dollar market for 2020, and only 30 billion dollars of which would be RV’s.
See Teena Maddox, Senior editor of Tech Pro Research, talk about the highlights of the report.
The topics covered in the Tech Pro Research report include:
Familiarity and experience with the RV and RA future VR and RA plans for the adoption of RV and RA applications of RV and RA of interest importance of cost in the decision to use the RV and RA how providers can better help organizations
Familiarity with RV and RA Image: TechProResearch
It seems that everyone has heard about the RV, even if it has no practical experience. The survey revealed that 89% of respondents point to a certain degree of familiarity with the RV. Image: TechProResearch The RA attracted a smaller but still substantial number, with a 80 percent that reported familiarity with technology.
Who is using the RV and RA
Image: TechProResearch The Tech Pro Research survey showed that 37% of respondents already use RV in their organization, compared to 39% used by RA. Image: TechProResearch
Plans for the adoption of the RV and RA
Image: TechProResearch augmented reality gained, without a doubt, in the comparison of future plans for augmented reality with virtual reality. Of those who do not yet use RA, 67 percent said they are considering it for future use in their organization, and 20 percent plan to use it within the next 12 months. Of those who don’t use RV, just 47 percent said they’re considering it for future use, and 13 percent plan to use it over the next 12 months.
The future of the RV and the RA
The survey and the resulting report clearly show that many people are familiar with the RV and RA and that many have practical experience. The question is not whether there is growth potential, but rather how much it will grow and if there is any limit.